The challenge has started! Remember to track your progress — and stay hydrated. Let everyone know that you’re participating by tagging your social media posts with #HoloholoChallenge and @HawaiianAirlines.


The Hawaiian Airlines Holoholo Challenge launched in 2020 as an opportunity for friends to holoholo (go out) and stay connected. Inspired by the Hawaiian Islands, the virtual fitness challenge features courses that span the distance between some of our most treasured places. Now in its second year, the Holoholo Challenge celebrates the landscapes of Maui for 2021, with three new ways to participate during the entire month of October.

How it works

You have the entire month of October to walk, run, cycle or swim the distance of your virtual course, inspired by special locations on Maui. Track your mileage through this website as you go — along the way, we let you know which iconic landmarks you would be passing on the Valley Isle. (Keep in mind that these virtual courses aren't actual routes to take in person.) Consider the final step of your distance to be the finish line. 
This year we’re excited to extend the Holoholo Challenge to our international friends; however, this RunSignup website is only available in English. 



All participants receive a special race package that will be mailed at the end of November. For addresses outside of the United States there is a separate international shipping cost of $25 for each participant.  It features a Maui Holoholo Challenge apparel item of your choice — a shirt, tank or long-sleeve top, 2021 commemorative medal and limited-edition map postcard by Hawaii vintage surf artist Nick Kuchar. (Bragging rights also included.)

Our month-long virtual fitness challenge isn't like a regular race — get ready with our insider tips.

👟 Lace your shoes for the virtual running challenge
🚲 Gear up for the virtual cycling challenge
🏊 Dip your toes into the virtual swimming challenge

Connect with fellow challengers around the world and keep up to speed with the latest updates on the Hawaiian Airlines Holoholo Challenge 2021 🏃 Facebook Group.

Join the fun

Donate to a nonprofit organization that makes a difference in Hawai‘i communities. 

The Maui Farm empowers local youth and families to achieve self-sufficient living with skills programs based on sustainable agriculture and environmental stewardship. 

As part of a global inclusion movement, Special Olympics Hawai‘i provides year-round sports training and competitions for athletes with intellectual disabilities.

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